Amanhã vou conhecer a original. Já trabalhei em uma DDB, a EugênioWG Sul DDB, mas acredito que a gente naquela época estava muito longe de ser uma DDB de verdade. Amanhã vou entrar no número 437 da Madison Avenue para entrevistar a Laura Esteves e confirmar essa suspeita. Quando sair de lá conto como foi.

Bill Bernbach made a huge impact on modern advertising. In fact, he is often credited as the inventor of modern advertising and the leader of the "Creative Revolution" of the 1960's. By realizing the value in a close working relationship between copywriters and art directors, Bernbach created an ad creation style that thrived upon an equal and complimentary relationship. As a result, the ads were more creative, more enjoyable, more memorable, and ultimately more effective. Bernbach also founded one of the most successful and powerful advertising agencies in the world. DDB, Doyle, Dane, Bernbach, now known as DDB Needham, has continued to be one of the most respected and top-ranked agencies for the past four decades. In ad age's survey of the top 100 campaigns of the century, DDB was awarded more than any other. And Bill Bernbach was chosen as the single most influential person in the last 100 years of advertising.

Fonte:www.ciadvertising.org | Blogged with Flock

Marcadores: Ad Agencies, Monografia, Propaganda